The post Rory McShane interviewed by Grant Stinchfield 2.15.23 first appeared on Revolutionizing Microtargeted Campaigns.

“Rory and the team at McShane LLC are fun to work with, passionate about their work and get great results. Thanks, guys!” – Jeff Iverson

The post Jeff Iverson first appeared on Revolutionizing Microtargeted Campaigns.

“Honest and accurate Information is key in today’s world. As a local government agency, getting information out to the taxpaying public becomes a challenge if you are not equipped with the tools to do so. McShane has equipped us to do so efficiently! Their team has been reliable, consistent, and organized, and they started with a blank slate. They have built a monthly newsletter that is shared in several formats, and is published locally each month. Their services help us keep our community informed about important information and events. The McShane team is a true pleasure to work with!” – Bert Ramos

The post Bert Ramos first appeared on Revolutionizing Microtargeted Campaigns.

“The McShane team and their partners at Public Alliance delivered n incredible victory for the San Antonio Police Officers Association. They used data and cutting edge tactics to defeat Proposition B, at a time when no other anti-police ballot referendum had been defeated in the country.” – Michael Helle

The post Michael Helle first appeared on Revolutionizing Microtargeted Campaigns.

Winsome Sears was running a campaign for Virginia Lt. Governor against well-funded, establishment candidates. The winning approach included tightly targeted digital ads across identifiable “red meat” segments like Pro-Trump, Pro-2A, and Pro-Military.
In Virginia, the nominee for statewide office is determined by a primary convention. This means that the only people you need to reach are delegates to the convention in that year. Unfortunately, that delegate information is often late and incomplete. To get the jump on the opponents we modeled likely Republican convention delegates from a very diverse (and messy) assortment of commercial, state, and county data sets.

For the month prior to the convention, we delivered her video ads 267,716 times to 29,505 modeled likely Republican delegates – which was all the campaign could afford. After the final delegate data arrived (after the convention of course), we were thrilled to find that 93% of delegates fell within our model.

The post WINSOME SEARS FOR LIEUTENANT GOVERNOR – WIN WITH WINSOME SEARS first appeared on Revolutionizing Microtargeted Campaigns.

Nevada’s 4th Congressional District

Congressman Steven Horsford had a ten-year affair with an intern that was 15 years his junior, and then he used his lobbyist firm money to cover up the affair. In less than 24 hours, we found a female who voted Democrat, who was willing to record a digital ad attacking Horsford for his infidelity. We recorded the shoot at the principal of the firm’s house, produced the ad, and within 48 hours the Jim Marchant campaign had the digital ad up on television. The entire shoot and creation of the ad only cost $500.

The affair digital ad caused Horsford to start attacking the Jim Marchant campaign because voters in Nevada’s 4th Congressional district, especially female voters, were speaking out against Horsford’s affair. The affair digital ad started to move numbers, and Horsford knew Jim Marchant was catching up to him in the polls. This shoestring digital ad is what began to move the Jim Marchant campaign into striking distance of victory.

Marchant was polling in the low 20s, twenty points behind Horsford, and he ended up only a few points behind in the final results despite being outspent 3 to 1. Marchant received 30,000 more votes than any other Republican to ever run in that Congressional district.

The post MARCHANT FOR CONGRESS – ONE RULE OF POLITICS: DON’T SLEEP WITH THE INTERNS first appeared on Revolutionizing Microtargeted Campaigns.

Chris Ekstrom was running for a congressional seat in Texas.  After weeks of being attacked for being a wealthy carpetbagger, Ekstrom’s polling revealed that he was well behind the front runner, barely making third place. 

He called us to fix the problem, hiring us as General Consultant 5 days before the primary. 

We knew that we had to inoculate the attack, going negative as quickly as possible to create “a pox on both our houses”.

That night we created a hard-hitting digital ad, putting it all on the line, and had it on the air the next morning. Ekstrom’s opponent Ronny Jackson was accused of handing out prescription drugs to anyone who needed them during his role as a doctor in the Obama administration. In response, we created the candyman ad. The digital ad was so effective that his opponent called our firm after election day explaining how terrified he was when he saw the ad and complimenting its quality. The goal was to move numbers as quickly as possible in Chris Ekstrom’s favor.  And we did. 

Chris Ekstrom said, “In what would have taken most consulting firms a week to produce a quality ad and opposition research, only took you 24 hours. I am really impressed with the work they did in such a short period of time.”

Chris Ekstrom’s previous consultant hadn’t wanted to go negative, so with five days to go, slipping further every day, we had to do the opposition research, and write, produce and place the ad over the course of 24 hours to get it out on time. Most firms could not have produced an ad and have it placed on such short notice, but we managed to create the ad and get it placed in time for the attack on Ronny Jackson. It’s rare in politics you have your opponent call you to tell you how effective you were, but in our case, that’s precisely what happened. The level of creativity and quality put into the ad in such a short time frame shows the effort we will go for any client, and I feel this ad shows how far we will go as a firm for our clients.

The post EKSTROM FOR CONGRESS – RONNY JACKSON IS “THE CANDYMAN” first appeared on Revolutionizing Microtargeted Campaigns.

A ballot initiative was initiated to remove collective bargaining from the San Antonio Police. In response, the San Antonio Police Officer’s Association (SAPOA) began a full court press to counter this effort.

We were engaged to model likely municipal election voters and target modeled persuadable voters with messages around the core issues of collective bargaining and civil service. We deployed unique creatives across OTT, Interstitial video, display banner, Facebook and Instagram using both positive and negative imagery.

An initial poll was commissioned in late summer when we were hired to determine a baseline for support and then a follow-up poll after 6 months of the digital campaign. In that time, the we were able to significantly move numbers among likely municipal election voters:

Support for Defund the Police: DOWN 4%
Oppose Defunding the Police: UP 9%
Support for Collective Bargaining: UP 31%
Opposition to Collective Bargaining: DOWN 13%
Support for Civil Service: UP 4%
SAPOA Favorability: UP 4%
BLM Favorability: DOWN 11%

We moved every single poll number favorably for the client in that time.

The post SAPOA – BREAK IN first appeared on Revolutionizing Microtargeted Campaigns.

The post McShane Team Delivers 53 Victories In 2020 first appeared on Revolutionizing Microtargeted Campaigns.

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